Collection: Propaganda

Propaganda Clothing was founded in Rome in 2006, first as a simple agency and then as a clothing brand. Propaganda's spirit has always been to promote and spread Underground Culture through music, performances, events, and their products in Italy and Europe. Propaganda, as a record label, also works and collaborates with some of the most famous artists of the Italian Hip Hop scene such as Noyz Narcos and other members of the Truceclan, but also Fabri Fibra, Kaos and the Club Dogo.

Over the years, Propaganda Clothing has become a benchmark for those who love streetwear style, thanks to collections that blend urban influences, iconic graphics, and a strong connection with the music scene. The famous snake logo biting its tail is now a recognizable and distinctive symbol of the brand, representing an idea of continuity, connection, and belonging.

In addition to clothing items like hoodies, t-shirts, jackets and accessories, Propaganda has managed to keep the connection with underground culture alive through exclusive collaborations and capsule collections that combine streetwear and music. The brand is not limited to fashion, but continues to promote events, concerts and special projects, strengthening its identity in the Italian and European urban landscape.